Maxus launches 2 luxury electric MPVs at GJAW 2024

The Gaikindo Jakarta Auto Week (GJAW) 2024 automotive exhibition at ICE BSD City, Tangerang, Banten, was flooded with new models and brands entering Indonesia, one of which was Maxus.

On the first day of GJAW 2024, Friday, the electric car manufacturer from China brought in by Indomobil Group as the Sole Agent for Brand Holders (ATPM) officially launched its two flagship electric MPVs, Mifa 7 and Mifa 9.

“This electric MPV is designed very modernly, with a spacious cabin, offering a more elegant design and a luxurious cabin,” said Maxus Indonesia COO, Yudhy Tan.

Both MPVs can carry up to seven passengers.

The Mifa 7 is equipped with a 90 kWh battery, which can travel up to 480 kilometers (WLTP standard) on a single charge.

Inside, the Mifa 7 is equipped with various advanced technologies such as a large touchscreen, the latest infotainment system with eight speakers, and safety features such as autonomous emergency brakes and driver assistance.

Meanwhile, the Maxus Mifa 9 is present as a premium electric MPV, which offers a more elegant design and a luxurious cabin that can also accommodate up to seven passengers.

The Mifa 9 has a battery capacity of 90 kWh which can cover a maximum distance of 565 km. This car’s battery also supports 120 kWh fast charging.

“These two Maxus models have also been registered for the Battery-Based Electric Motor Vehicle (KBLBB) program so that both vehicles are produced domestically, so that they can be accessed by a wider community,” said Yudhy.

Yudhy said that the car, which is currently still imported intact (Completely Built Up/CBU) from its country of origin, China, will soon be assembled locally (Completely Knocked Down/CKD) starting March 2025 at the Indomobil manufacturing facility in Purwakarta, West Java.

Maxus Mifa 7 is sold for Rp788 million while Mifa 9 is sold for Rp1.08 billion (On The Road/OTR Jakarta). Both can be ordered, the units will be delivered to consumers in December 2024 for Mifa 9, and January 2025 for Mifa 7.