Watches are not only used to complete the appearance. Apparently, this accessory can also be used as an investment.
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Here are some important things to consider before you decide to buy a watch as well as an investment, as quoted from Asia One:
- Choose one (or two) brands
Steven Kivel of Central Watch, a mechanical watch Service and restoration company in New York, said that Patek Philippe and Rolex are two brands that stand out when it comes to investment. That’s because, the brand is buying shares in Apple or Microsoft.
- Don’t start with obscure brands
Look to the past and evaluate brands that have continued to perform for generations, such as Breitling, Omega, Audemars Piguet, Cartier, Panerai, Jaeger-LeCoultre and IWC.
- Do some research
What watch brands do you want to focus on?
Thomas Perazzi, head of the Phillips Asia Watch Division, said that in the auction, buyers focused on contemporary watches. Nevertheless, tastes have changed and there is recognition that vintage watches are more collectible.
- Pay attention to these three prominent models
The Cartier Santos W2002C4 showed a 57% increase in value over three years, while the Tag Heuer Grand Carrera CAV511B.FC6231 increased by about 30%.
Then, the Rolex Datejust 16264 saw an average increase of 54% in the same three years (despite a decrease in value in 2015).
- Looking for something unique
These can be special designs or limited edition items that you want to wear.
- Do not buy quartz watches
Mechanical watches are highly valued for their distinctive and in-house movement. While this may cause a mark-up, you will find that your investment is worth it.
- Look for special collaborations
Watches with special editions or collaborations certainly provide exclusivity for consumers. It is not impossible, with the limited collection, the longer the price of this watch is increasing.
- Take care of the watch
Make sure you know how to handle your new purchase. Taking care of the watch regularly is essential to keep it in pristine condition.
- Take advantage of relationships
This will help you cut the line, and buy the watch at a price below the retail price. When you sell watches, you can sell them directly to collectors, instead of using auction houses or third parties who will take a commission.
- Pay attention to how much you spend
Reduce risk. Limit 5% -10% of your investment funds to buying watches.
- If you are ready to invest, get the help of experts
The Watch Fund is a private investment fund that, as of 2015, had assets worth US$ 29 million dollars managed with 60 investors in the fund.
Investors have a guaranteed net annual return of 10%, or a variable return of 20% -30%. But there is a minimum investment of US$ 250,000 and there are rules about the watches you invest in.
- Be patient if you want to sell
You should enjoy buying luxury watches and wearing them. Make it an understanding that the return on your investment is not guaranteed.