Today, there are many ways to invest. In addition to stocks, property and gold, it turns out that some well-known watch brands are also good for investment because their prices rise over time.
According to the latest report from Bob Watches, Rolex watches are still at the top of the list as the most profitable watches for investment. Although known as an expensive watch, Rolex’s price is still quite “affordable” compared to other famous Swiss brands, such as Audemars Piguet and Patek Philippe.
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Rolex produces about a million units each year, according to Forbes, but the brand’s growing popularity makes demand higher than the supply of new watches. This condition makes the secondary market for used watches in demand.
Is Rolex worth more than gold and stocks?
Over the past decade, Bob Watches has bought and sold thousands of Rolex watches and discovered unique facts about the true value of each model.
“Rolex has been a good investment for many years, but not like the last five,” said Paul Altieri, CEO of Bob’s Watches.
The sales figures for Rolex show an increase that began in 2017, followed by an even sharper rise in 2020. Now the average price of a Rolex is more than US$13,000, almost triple the 2011 average of US$5,000.
Although in general the price is rough following the performance of the Dow Jones Industrial Average, Rolex has excelled in the past year. Other investments such as gold and real estate have yet to come close to Rolex’s record.
Despite the fantastic price tag, Altieri said that Rolex is a relatively affordable luxury item, especially when compared to other Swiss brands such as Audemars Piguet and Patek Philippe, which are commonly sold for US$30,000.
The Rolex offering closest to that price level is the Cosmograph Daytona, which now averages over$31,000 on the secondary market.
“Before you leave the store, it’s already worth two or three times what you paid,” Altieri said.
Currently, the total value of the used luxury watch market is estimated at US$20 billion, according to a report from McKinsey, and is expected to reach US$29 billion by 2025.